During these live streams, shoppers get a firsthand look at how their meat and seafood are sourced, enhancing their understanding of the journey from ocean and farm to table. Participants can interact directly with fishermen and ranchers, ask questions, and gather tips on selecting, preparing, and cooking these proteins. From succulent cuts of beef and tender poultry to fresh, sustainably-sourced fish and shellfish, each product featured is a testament to the care and quality invested in Canadian meat and seafood. This engaging and informative experience not only connects consumers with the origins of their food but also underscores the commitment to quality and sustainability in Canadian meat and seafood production.